Collection Yummy is very special. It is a tribute to 40 YEARS OF APM ❤️. When we started thinking about the design direction of the collection, I knew I wanted this one to represent something meaningful for the brand, something that could truly resonate with everyone in the APM family. Motivation, craftsmanship, team spirit, talent, soul, passion….This is the essence of APM.
Kika Prette, Creative director
Everyone has or has had a Teddy in their lives… I know I did and my kids too . The significance of a teddy is so powerful. It’s reassuring, comforting, loving, wholesome, like the values we share as a team. This collection is for APM! Our team, our family, our friends and everyone that has been part of the amazing journey of the brand
Happy 40th Birthday APM! To us, and to many more exciting years to come!
HANDMADE WITH LOVE
ALL APM PRODUCTS ARE MANUFACTURED IN-HOUSE, THROUGH OUR SIX PRODUCTION SITES.
WE HAVE STRICT QUALITY CONTROL AT EVERY STAGE OF THE PRODUCTION PROCESS AND OVERSEE THAT THE UTMOST CARE AND EXPERTISE GOES INTO EACH JEWEL.