Vents Magazine: The Monaco and Valentine Collections with French Jewelry Brand APM Monaco
Vents Magazine: The Monaco and Valentine Collections with French Jewelry Brand APM Monaco
The Monaco and Valentine Collections with French Jewelry Brand APM Monaco
Thanks to cultural traditions and many heart-warming films, Valentine’s Day gifts traditionally revolve around flowers, chocolate, or jewelry. As Valentine’s Day just past, Americans were expected to spend $25.9 billion on the holiday this year, per research from the National Retail Federation (NRF). With an accessible price point, candy is always one of the most popular gifts, as 57 percent of those celebrating the holiday planned to give their Valentine a sweet treat in addition to any other gift. Jewelry is another popular gift, with 21 percent of people participating in the holiday typically giving their significant other a piece of jewelry. Over the last few years, fashion jewelry brands have made up a healthy market share of these purchases since consumers have been increasingly drawn to the fun styles and lower prices.
Some classic jewelry trends that seem to be making a comeback in 2023 include colorful gemstones, timeless earrings, nature-inspired jewelry, diamonds, pearls, and stylish chains. Jewelry has been a popular Valentine’s Day gift for generations. From dainty rings and necklaces to dangling earrings and shimmery bracelets, there is something for everyone. While some may shop for their jewelry at stores such as Cartier or Tiffany & Co, a brand like APM Monaco has a lot to offer consumers this Valentine’s Day and beyond.
APM Monaco has a range of offerings, such as jewelry featuring heart-shaped pendants in the Eternelle collection, pink and red jewels and lockets in last year’s Valentine’s collection, and much more. This February’s collection, Monaco, pays homage to the brand’s roots in the French Riviera. The natural tones found in Collection Monaco are reminiscent of the greens in palm trees, blue in the ocean water, and gold and silver hues.
APM Monaco’s Valentine’s Day collection features different types of jewelry to suit different preferences as some prefer more understated jewelry, while others may opt for larger, statement pieces, such as the Large Chunky Hoop Earrings with Red Hearts. On the other hand, the Small Chunky Huggy Earrings with Red Hearts, the Celestial Valentine Stud Earrings, and the Pink Planet Earrings are more delicate and subtle. The collection also includes the Pink Nacre Heart and Dot bracelet that is made from 18k gold-plated APM rose alloy, set with cubic zirconia, and plated with pink nacre. This bracelet can be paired with a matching necklace and earrings. The collection also has various pieces with Love Lock Charms as their central element, including Pavé Lock Earrings, Red Heart Ring with Love Charms, and the Mini Love Lock Necklace. Of course, APM Monaco’s hallmark Yummy pendants are always consumer favorites on Valentine’s Day and beyond as the adjustable and ‘clippable’ bears can be attached to most of APM’s necklaces, bracelets, anklets, earrings, and more.
APM Monaco creates high-quality jewelry through its historical manufacturing infrastructure and experience, using the same trusted process as traditional fine jewelry brands, but with more sustainable and accessible components. Due to this philosophy and as a fashion jewelry innovator, APM Monaco has been able to release a new creative collection every month while keeping prices affordable. Additionally, APM’s award-winning Wonderland Program offers a 2-year warranty and lifetime repair fee for its consumers. These consumers can trade in old jewelry (to be recycled) to count as credit toward future purchases.