Hello, March! | March 2, 2022
The Light is coming…but literally! Can we get a “hooo yeahhh” for the longer days and the warmer weather? Over at APM, we’re starting off the month of March with an extra pep in our step, as we think about fun projects ahead and, let’s be honest…daylight savings. It’s just the best. Sunset drinks, barbecue dinners, beach days, summer solstice,…ok, ok, maybe we’re getting a little ahead of ourselves, but really, we feel that tinge of summer in the air, and we can not wait! It also helps that we have a new collection to show off!
Collection Lumière is jewelry that feels like second skin; like a sheer piece of clothing, you’ll forget you’re even wearing it! Dainty, practically floating, airy designs and shapes made to compliment you and the SS22 trends.
Lumière is a breath of fresh air after what feel like eventful and intense months of holiday celebrations; December, January, and February featured louder, statement pieces, featuring unisex and XL jewelry, coloured pavé, pearls, and more; With March we wanted to create something really different. Collection Lumière is, as we say in France, “passe partout”jewelry; so dress it up, or dress it down, one thing’s for sure, you’ll have no excuse to remove it. It’s never been so easy to layer and mix & match these dreamy necklaces, bracelets, rings…Y-chains, studs, hoops, cuffs, Lumière has it all.
So what’s on our radar right now? Let’s peek into the looks and trends we’ve pinned for the coming months (our Pinterest boards are looking lit! Haha, get it?). We know we’ll be seeing some Spring colour blocking; the softer colours in Lumière jewels will be the perfect compliment to louder outfits, but also to an all-white monochromatic or denim moment. One thing about APM is that we will never be over the athleisure trend (a.k.a sweatpants and anything oversized); but we have to admit we loved the short skirts and platform heels we saw on the runway during fashion month! We love a good contrast. Mini skirts and maxi heels? Yes please! We are also really inspired by the super feminine look in general; the dainty, delicate jewels of Collection Lumière really embrace this trend so we are excited to create modern looks with a hint of girliness…Chic, Fun, Fashion!
With warmer weather around the corner, we’re stepping up our beauty and skincare regimen, too! (Yes, like you, we haven’t been the same since seeing what Hailey Bieber’s skin looks like before going to bed, spoiler alert, “glazed donut”). Embracing the understated vibes of Collection Lumière; minimalistic, glowing, aesthetically pleasing (everything we’re manifesting for the Spring); we want our skincare and makeup to melt into our skin, creating a truly natural, dewy look; clean and simple, like it’s barely there!