alexandra pereira wearing APM Monaco APRÈS-MIDI A LA PLAGE collection
Monaco Beach Roquebrune

Every one of our collections tells a story. The campaign photoshoot, video and the campaign face, Alexandra Pereira are all integral to the jewelry. The collection would truly not be the same without them. Each of our campaigns conveys a mood or a feeling - a journey into a different universe. We all love a sneak peek at what goes on behind the scenes… You are about to find out what went down during UN APRÈS-MIDI A LA PLAGE.  

The mood board for Collection UN APRÈS-MIDI A LA PLAGE reflected fun summer neon vibes. To present the atmosphere of the jewelry (easily reflected by the name of the collection) only one place came into mind; the sandy, but mostly rocky seaside of Monaco.

We got very lucky with the weather on shoot day; it was the perfect sunny day which made the atmosphere come alive. The natural light and the shimmering of the sea reflected on the jewels and on Alexandra, meshing harmoniously with the surroundings.

Alexandra wore the go-to summer uniform: cut-off denim shorts and a white tee as she posed by and in the turquoise waters. Bronzed and dewy, the overall look was youthful, appealing, and most of all made us dream of the summer days ahead… 

The mood board for Collection UN APRÈS-MIDI A LA PLAGE reflected fun summer neon vibes. To present the atmosphere of the jewelry (easily reflected by the name of the collection) only one place came into mind; the sandy, but mostly rocky seaside of Monaco.

We got very lucky with the weather on shoot day; it was the perfect sunny day which made the atmosphere come alive. The natural light and the shimmering of the sea reflected on the jewels and on Alexandra, meshing harmoniously with the surroundings.

Alexandra wore the go-to summer uniform: cut-off denim shorts and a white tee as she posed by and in the turquoise waters. Bronzed and dewy, the overall look was youthful, appealing, and most of all made us dream of the summer days ahead… 

Alexandra Pereira on Monaco Roquebrune Beach
alexandra pereira wearing APM Monaco APRÈS-MIDI A LA PLAGE collection

1. Describe APM Monaco in 3 words.

Bold, Cool, Trendy

2. What was your first impression of APM Monaco?

I thought that it was very playful, elegant yet different from what I was used to seeing out there. As far as I am concerned it blends in very easily with my style and I loved the fact that I could wear it on virtually any occasion.

3. What can people look forward to for the collaboration?

People can expect to see a whole lot of APM on my daily styles. It is something that has already been happening in the past but I’m looking forward to creating some extra original styles for this upcoming season.

4. What piece would you choose for a versatile, day-to-night look?

I love layering pieces as they enrich any look. My preferred option would be to stack a timeless piece such as the alphabet necklace with one of the season’s latest necklaces.

5. How do you feel about being the global face of APM?

Being chosen as a global ambassador of a brand I love is not only a dream come true but also empowering.

1. Describe APM Monaco in 3 words.

Bold, Cool, Trendy

2. What was your first impression of APM Monaco?

I thought that it was very playful, elegant yet different from what I was used to seeing out there. As far as I am concerned it blends in very easily with my style and I loved the fact that I could wear it on virtually any occasion.

3. What can people look forward to for the collaboration?

People can expect to see a whole lot of APM on my daily styles. It is something that has already been happening in the past but I’m looking forward to creating some extra original styles for this upcoming season.

4. What piece would you choose for a versatile, day-to-night look?

I love layering pieces as they enrich any look. My preferred option would be to stack a timeless piece such as the alphabet necklace with one of the season’s latest necklaces.

5. How do you feel about being the global face of APM?

Being chosen as a global ambassador of a brand I love is not only a dream come true but also empowering.

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